At BASF, we believe the industry will focus on new technologies, new innovations, and products and processes that enable the customer to be more efficient and ultimately more successful.
By more efficient we mean ‘no coats’ and ‘partial coats’ with significantly less re-work for the end-user. Our customers demand reduced costs per part and less maintenance, with obvious end-user advantages such as easier to use and environmentally friendly products coupled with the elimination of non-value add activities. And, that’s exactly what we deliver.
If we had a crystal ball, BASF would forecast more robust products that are multi-functional, such as coatings that provide the corrosion, adhesion and durability, similar to an e-coat, yet also provide the topcoat quality (UV durability, gloss retention and smoothness), all in one coating. There are versions of these products available now; however, end-users typically have to sacrifice one aspect of quality to obtain another.