Since the Powder Coated Tough Mark was introduced in the spring of 1998, over 400 powder coating businesses, including 134 manufacturers of powder coated products, have signed up for the Powder Coated Tough Mark program. They are displaying the Mark on brochures, catalogs, stickers, business cards, their web site, letterhead, shipping boxes, and their trucks. Even NASCAR driver Dave Green has it on his race car.
The Powder Coated Tough Mark was created to provide an easily recognized symbol that promotes powder coating and a powder coated finish, similar to the wool and cotton marks. The development of this Mark resulted from market research conducted with consumers, members of the finishing industry, and marketing and advertising executives who work for manufacturers of powder coated products.
PCI has an ongoing marketing campaign to support the Powder Coated Tough Mark program, designed to compel consumers to seek out powder coated products, and encourage product manufacturers to powder coat their products. The campaign includes advertisements and news articles in both trade and consumer publications, in print and on line, promotions at trade shows and PCI events, and the PCI web site.
Manufacturers of powder coated products incur no cost or obligation by signing up for the Mark program. The more manufacturers that sign up and use the Mark, the more exposure, value and influence the Mark will have, and the more it will benefit everyone who uses it.
Using the Mark will clearly identify you as a leader in the powder coating industry, promoting a finishing process that is durable, attractive, and versatile. Contact PCI at 1-800-988-COAT today for your free Mark Information Kit, which includes artwork and ideas on how to make the Mark work for you. With the strong support of companies like you, we can “make our Mark” to bring powder coating the recognition it deserves.
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