The Powder Coated Tough Mark was created to provide an easily recognized symbol that promotes powder coating and a powder coated finish, similar to the wool and cotton marks. The development of this Mark resulted from market research conducted with consumers, members of the finishing industry and marketing and advertising executives who work for manufacturers of powder coated products. The results of this research showed that durability is the most important attribute of a powder coated product and of its finish.
Since the Powder Coated Tough Mark was introduced in the spring of 1998, 340 powder coating businesses, including 96 manufacturers of powder coated products, have signed up for the Powder Coated Tough Mark program. They are displaying the Mark on brochures, catalogs, stickers, business cards, letterhead, shipping boxes and even on their trucks.
PCI has an ongoing marketing campaign to support the Powder Coated Tough Mark program, designed to compel consumers to seek out powder coated products and encourage product manufacturers to powder coat their products. The campaign includes advertisements and news articles in both trade and consumer publications, direct mail, and promotions at trade shows and PCI events and the PCI web site.
There is no cost or obligation associated with the Mark program, and you don’t need to be a member of PCI to sign on. PCI’s goal is to create widespread usage of the Mark. The more companies that sign up, the more value and influence the Mark will gain, and the more it will benefit everyone who uses it.
Using the Mark will clearly identify you as a leader in the powder coating industry, promoting a finishing process that is durable, attractive and versatile. Contact PCI at 1-800-988-COAT today for your free Mark Information Kit, which includes artwork, on both camera-ready sheets and a computer disk, and ideas on how to make the Mark work for you. With the strong support of companies like you, we can “make our Mark” to bring powder coating the recognition it deserves.
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