PF Blog

Axalta Becomes Sponsor of Dale Earnhardt Jr.’s Digital Platform

19. April 2016


Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, has struck an agreement with Dale Earnhardt Jr. to become the primary sponsor of his digital platform. The agreement is a multi-year partnership and will encompass his official home page,; his company’s home page,; his podcast network, Dirty Mo Radio and all videos including the popular weekly series JRM 360.


JR Motorsports platforms will also feature Axalta-related content. Axalta will be the primary presenter of the Dirty Mo Radio podcast Listorically Speaking, which uses fan polling and lists to determine the most memorable moments in Earnhardt Jr.’s racing career. Axalta will also offer exclusive content to its social media followers such as inside videos and imagery.


“I’m very grateful for the close-working relationship I have with Axalta, both as a sponsor of my No. 88 Hendrick Motorsports team and also with this new digital content endeavor,” said Earnhardt Jr., co-owner of JR Motorsports. “We spent the off-season upgrading our entire program and with Axalta’s support we are going to deliver for fans better than we ever have before. This is going to be a great year.”


“We’re excited to grow our relationship with Dale Jr., NASCAR® fans’ favorite driver, both on the racetrack and online,” said William Sturgill, Axalta Racing Director. “Fans of Dale and Axalta will love the exclusive content that this partnership will bring them. JR Motorsports is working hard to bring fun and exciting digital media to racing fans and we look forward to being a part of that.”


Earnhardt Jr. has won 26 races including two Daytona 500s, in a NASCAR Sprint Cup Series career that is now in its 18th season. He is a 13-time winner of NASCAR’s Most Popular Driver award as voted by the fans. On March 14, it was announced that Earnhardt Jr. is a finalist for Sports Business Journal’s 2016 Sports Business Awards for the category of “Best in Sports Social Media.”


For more information visit .


Progressive Coating's Stephen Walters Elected CCAI-NI President

15. April 2016


Stephen Walters, president of Chicago's Progressive Coating, was elected president of the Northern Illinois Chapter of  the Chemical Coaters Association International (CCAI), a technical and professional organization that provides information and training on surface coating technologies.


CCAI works to raise the standards of finishing operations through educational meetings and seminars, training manuals, certification programs and outreach programs with colleges and universities.


Progressive Coating has been a member of CCAI since 1998 and Stephen has served on its Local Board since 2004.


“I’m truly honored and excited to lead this chapter of the association and I look forward to building momentum and tackling our objectives, including opening new doors for young people to explore career paths in the finishing industry,” said Walters. “As an industry we need to address the skills gap and an aging workforce. We also want to encourage members to get out of their own silos, join and be active in industry associations, and mix with other manufacturers. There is always something new to learn, and the more information you have, the more effective you can be.”

CCAI Chicago Chapter Tours Gatto Industrial Platers

13. April 2016


On March 15 a contingent of CCAI Chicago Chapter members took part in a tour and Q&A at Gatto Industrial Platers’ facility on Roosevelt Road in Chicago.


The objective of the event was to educate and inform, and to create an open dialog between platers and coaters with the goal of achieving optimal results.


Gatto discussed their process, and led a question and answer period regarding how powder coating and plating processes interact and affect each other, as well as concerns that powder coaters and painters have coating over plating, and how to address resulting issues.

Video Highlights Broad Range of PPG Automotive Coatings

11. April 2016



PPG has produced an animated video that details all the functional (non-decorative) automotive parts, surfaces and applications for which PPG provides innovative coatings products.


Using a generic sport utility vehicle (SUV) to illustrate, the animation depicts the five layers of protection and beauty that PPG coatings—such as pretreatment and electrocoat (ecoat) products for finished metal—provide for exterior body parts.


The video also shows PPG coatings on parts that make up the powertrain and suspension, as well as those applied to frames and structural components, wheels, wiper arms, bumpers, tow hitches and roof racks.


Additionally, electronic and conductive coatings by PPG are featured on the animated SUV. Inside the vehicle, they enhance the performance of antennas, air bag sensors, electronic devices and mirrors. Outside the vehicle, these coatings help advanced collision-avoidance systems detect obstacles.


Effy Carpenter, PPG segment manager, automotive parts and accessories-functional (APAF), says PPG produced the video to show automotive manufacturers and their tier suppliers how they can partner with PPG for single-source coatings capability, covering a broad array of innovative solutions for aesthetics, corrosion-resistance and light-weighting challenges.


“PPG is well-known and widely trusted in the auto industry for providing reliable corrosion prevention and unique external color and protection. Our goal is to continue to expand automotive customers’ awareness of our full range of exceptional coatings technologies and expertise,” she explained. “This new animation illustrates the array of solutions in our advanced auto coatings portfolio, highlighting both the proven and breakthrough PPG products that can help manufacturers and tier suppliers.”


The video can be downloaded from the APAF page on For more information, call 1-888-774-2001.



Winona PVD Coatings wins 2016 Quality Plant of the Year

7. April 2016


Winona PVD Coatings in Warsaw, Indiana, won the 2016 Quality Plant of the Year award from Quality magazine.


The company was established in 2006 and coats wheels with a bright finish for Ford's F-150, along with Hyundai, Nissan and BMW. The company focuses on quality, continuous improvement, and high-technology manufacturing—the coatings process is so automated that wheels are not touched by human hands in the six hours it takes to produce them.


In the past year, the company tripled its output and workforce. Construction of the original 66,000-square-foot facility started in early 2007 and production began in 2008. The production equipment was designed under the direction of Winona PVD’s engineering team to ensure the highest quality production possible. Six years later Winona PVD has expanded to a second line housed in a 68,000 square foot addition and a third production line in a new 101,000 square foot building across the street. Winona PVD is growing rapidly to meet demand for their Bright and Black G-Chrome finish.


Quality magazine points out that Winona PVD Coatings takes quality so seriously that out of the almost 1.5 million wheels shipped in the past 10 years, the company has seen the number of returns in the single digits.


For more information, visit Winona PVD Coatings at To read the article, please visit

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