Each year, the Salone Internazionale del Mobile in Milan gathers people coming from all over the world to attend one of the most important furniture-making events, where for one week a person can breathe design everywhere around the town, in including finishing colors.
This is the Fuorisalone, a spontaneous event born more than 20 years ago by some companies that decided to show their collections not only at the Fair, but setting up satellite showrooms and choosing as locations dismissed industrial areas converted to a new commercial and cultural life.
Within this vibrant kaleidoscope of design activities, AkzoNobel Italy organized an important event with one of the most prestigious Italian furniture brands, Castelli, which was recently acquired by the German firm, Mutares.
The main theme of this two-day event was finishing color and passion: the first day was dedicated to color and design, while the second day was devoted to color and materials in cooperation with Material ConneXion.
Speakers of the first day were Per Nimer Global Marketing Manager Furniture, Prof. Aldo Bottoli from the Milan Design University and Nicholas Bewick, Art Director of Castelli. The opening speech by the CEO explained the vision and the future strategy of the group, and confirmed that color and passion were the main theme of the evening.
He underlined that red is present in the Castelli brand since more than 50 years and by coincidence is also the AkzoNobel color of the year 2012.
“Castelli is revitalizing this well known brand by using colors, not only red but also pastel colors,” says Francesco Monno, AkzoNobel Market Manager Furniture. “This was very visible in the showroom prepared by the art director with AkzoNobel paints supplied by Carlo Iodice of the Italian Cromadex Team with very short notice as it often happens in important occasions.”
Watch video from the show:
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