PF Blog

Going from Good to Great Marketing: Leading and Managing Change


19. March 2013

Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. These changes open up new opportunities for marketers. 

Now more than ever before marketing is being seen as a revenue driver and marketers are finding that they now have a seat at the C suite table. But where do you start? Forrester presented with Marketo CMO Sanjay Dholakia and brought up a number of points about how to transform your organization to match the pace of today’s marketer. 

Read the whole article at Marketo’s blog.

Comments are reviewed by moderators before they appear to ensure they meet Products Finishing’s submission guidelines.
blog comments powered by Disqus

Suppliers | Products | Experts | News | Articles | Calendar | Process Zones

The Voice of the Finishing Industry Since 1936 Copyright © Gardner Business Media, Inc. 2014

Subscribe | Advertise | Contact Us | All Rights Reserved