How Green Is Auto?
When it comes to the environment, automobile companies are probably not as well thought of as other types of companies that cloak themselves in a green mantle.
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When it comes to the environment, automobile companies are probably not as well thought of as other types of companies that cloak themselves in a green mantle. After all, aren’t car companies producers of things that spew all manner of bad things into the environment?
You might think that. And you would be wrong.
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It turns out that the auto industry’s good Corporate Citizenship is well understood by many consumers because on the recently released Interbrand Best Global Green Brands report, auto companies dominate in a major way.
There is a list of 50 global companies listed from categories ranging from Electronics (e.g., Panasonic) to Food (e.g., Danone) to Sporting Goods (e.g., adidas) to Beverages (e.g., Coca-Cola) and even more.
This is essentially a list of name-brand companies, so it is by no means auto-centric.
And here is how Automotive was assessed by Deloitte Consulting, which conducted the survey and crunched the numbers:
1. Ford
2. Toyota
3. Honda
4. Nissan
13. BMW
16. Volkswagen
24. Mercedes-Benz
32. Chevrolet
35. Kia
40. Hyundai
Overall, that’s 20% of the top 50 Green brands in the world.
And it is interesting to note that Ford is #1 this year but was #2 last, changing places with Toyota in both cases. Which is to say that when it comes to being Green, automotive is clearly bright.
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