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Sifco Applied Surface Concepts Group Acquired by Norman Hay Group

By: Tim Pennington
26. December 2012

Sifco Applied Surface Concepts has been acquired by the Norman Hay Group, which is receiving from Sifco Industries of Cleveland, Ohio the Sifco ASC brand in the U.S., the U.K., France and Sweden.
Sifco officials say the Sifco ASC brand is the world’s largest manufacturer and supplier of process equipment and associated chemicals for selective electroplating and anodizing. It also has its own subcontract process operations across the U.S. and Europe.
The Sifco ASC Group has approximately 80 employees based in four locations in Ohio, Texas, Connecticut and Virginia, and in U.K., Sweden and two locations in France. They also have a number of licensed job shops, agents and distributors worldwide.
“This is an excellent acquisition for us and fits into our strategic plan to expand the Norman Hay Group internationally into areas that have a clear synergy with our existing businesses,” says Vic Bellanti, Chief Executive of Norman Hay. “The Sifco -ASC business will benefit greatly from our surface technology contacts and locations both in the UK and overseas and we are excited about opportunities that we have already identified for its future growth.”
Said Peter Hay, Chairman of Norman Hay: “I am delighted to welcome all the staff, agents and distributors of Sifco ASC into the Norman Hay Group. We will work hard with our new colleagues to develop further the outstanding brand and reputation that Sifco ASC has built up over the years into new countries and locations where our group is already located.”
Rick Wilson, Co-General Manager and Director of Sales and Marketing for the ASC Group, said he is excited about the acquisition.
“This is a very exciting time for Sifco ASC,” says Wilson.” By joining the Norman Hay Group we see great opportunities to better serve our existing customers, while at the same time expanding our product offering and worldwide coverage to meet the industries ever changing needs. This move insures Sifco ASC will continue being the global leader in the selective plating industry for many years to come.”
The Norman Hay group is a global chemicals, sealant, surface coatings and engineering specialist with over 60 years of business history. It operates globally and is headquartered in Coventry, UK. The group has three main subsidiaries:
  • Ultraseal impregnation sealants.
  • Surface Technology, providing surface coatings under the Armourcote brand
  • NHE, producing bespoke process plant & equipment.
Founded in 1954, Sifco ASC is the largest supplier of selective electroplating and anodizing contract services in the world. Headquartered in Cleveland Ohio, they have three additional facilities in the US and operations in the UK, France and Sweden. Sifco ASC carries many global approvals from the world’s leading specialist manufacturers through the improvement of component performance and by reducing manufacturing costs.

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