PF Blog

SIFCO ASC Launches New Brand Identity And Website

21. August 2013


SIFCO Applied Surface Concepts, a supplier of selective brush plating technology and solutions, has launched a new corporate identity and website showcasing the full range of its products and services for component enhancement, repair and refurbishment.


The company says the new identity reflects the company’s commitment to developing new solutions for selective plating processes and materials, working closely with customers and partners and integrating with parent company, Norman Hay plc.  


“The SIFCO ASC brand is synonymous with selective brush plating and, while our core values of offering industry-leading products, service and technical support to our customers remains unchanged,” says Lee Shelton, Group Managing Director of SIFCO ASC. “We needed a fresher, cleaner image, in line with our confident new business growth strategy.


Shelton said that SIFCO ASC offers innovative engineered deposits and world-class selective plating equipment to meet customers’ business needs and this has been reflected in a new tagline - “Advancing Selective Plating Technology” ‑ to reflect the resource we devote to research and development.


“We have designed the new website and branding to make it easier for visitors to clearly navigate through the company’s total product and service offering,” he said. “Presenting strong visual impact throughout, the site is divided into industry-specific areas and provides sections detailing specific product options and applications, and associated services such as training.”


Shelton said that after becoming part of chemical and surface coating specialist, Norman Hay PLC, it was also important that their new identity both echoed the family branding style and visualised the SIFCO Process.


“We have done this by utilizing the core colors of green and grey – grey as a metal substrate and green representing SIFCO Process solutions,” he said. “Green also represents the environmental advantages of our process and the initiatives we are undertaking to seek alternatives to hazardous chemicals and processing waste.”


The new corporate brand identity and website was launched on 1 August 2013. For more information, visit


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