For the last three years our parent company, Cincinnati-based Gardner Business Media, has conducted research among the subscribers of all of its titles—each of which occupies a space in manufacturing—in an effort to ascertain how our audience gets its collective hands on information.
In each and every one of these studies, the answer, in a nutshell, is by any and all means possible. That means magazines, e-newsletters, blogs, social media, websites, trade shows, conferences, etc. Some may prefer one method over another; it may came as a surprise to some that 92% of roughly 400 respondents to our 2013 survey indicated that trade magazines are their number one or two source for obtaining information on new products, best practices, and the like.
Here at Plastics Technology, we’ve got you covered: Magazine…enewsletters…blogs…website…trade shows (through our close relationship with NPE; and Gardner’s own amerimold show)…social media...conferences. You say you need it all. It’s all here.
And we are ramping up our efforts in the area of conferences. It’s not an altogether new venture for us. Up until the recession we did regular conferences on a range of extrusion topics and did a couple of molding-related conferences as well. But beginning now, conferences will be a regular part of our product offering. You say you want information when, where, and how you want it, and our intention is to deliver.
This effort will start in earnest June 11-12, with the Thermoplastic Composites in Automotive Technical Conference 2014. This brand-new technical conference, a joint effort of Plastics Technology magazine and CompositesWorld (the umbrella for our two sister publications in composites), will introduce injection molders and composite fabricators to the automotive market potential of thermoplastic composites for lightweighting, cost reduction, and new approaches to automotive production. Many of those injection molders will also be attending the amerimold show, presented by yet another sister publication, Moldmaking Technology magazine.
Located in Novi, Mich., the heartland of automotive engineering and automotive plastics molding, the Thermoplastic Composites in Automotive Technical Conference 2014 will inform injection molders of actual and potential applications and the latest in materials and machinery technology for thermoplastic composites processing. Speakers will include experts from automotive OEMs, research institutes, and materials and equipment suppliers at the forefront of technology development for thermoplastic composites.
Mark your calendars and be on the lookout for more information on this event. And bookmark amerimoldexpo.com for updates on this conference and all the other goings on at amerimold ‘14. Just click on the Education and & Events Link on the amerimoldexpo.com home page.
Second, let me take a moment in this space to announce that parent company Gardner last month reached an agreement to purchase the prestigious Molding conference from Amos Golovoy at Executive Conference Management (ECM). Molding ’14 will be held March 2-5 at the Hyatt Regency Hotel in Newport Beach, Calif. Gardner will assume official ownership of the annual conference beginning in 2015.
The Molding conference had been owned and operated by ECM, Plymouth, Mich., since it was started 24 years ago by Golovoy, a former engineer at Ford Motor Co. Under terms of the agreement with ECM, Golovoy will continue to be actively involved in the conference for the next several years.