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Jim Destefani
Senior Editor
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McBrainwashed
A few months ago, researchers discovered that even carrots, milk and apple juice tasted better to young kids when they were wrapped in the familiar packaging of fast-food giant McDonald’s. In the study, scientists had children compare identical foods in name-brand and unmarked wrappers. The unmarked foods always lost.
Involving 63 children ages 3 to 5, the research vividly illustrated the power of advertising. And, it got me thinking about how finishers could take advantage of a similar kind of “brand” awareness.
Yes, the Powder Coating Institute has its “Powder Coated Tough” brand and has been fairly successful in raising awareness of the technology and its benefits. But other segments of the finishing industry lag behind.
I’m not saying finishers should try to brainwash potential users, but maybe a few catchy slogans wouldn’t hurt. I’ll start us off. How about “Paint: The Other Organic Finishing Process”? Or “Say it with Plating”?
Oh, and while I’m thinking about it, a multi-million dollar advertising and marketing budget to help get the word out would be helpful, too.
ALSO In this issue..
- Finisher’s Perspective
- Powder Coating
- Plating
- Mechanical Finishing
- New Products
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Share your views, win an Amazon gift certificate.
How about it? Can you come up with a slogan or catch-phrase for your segment of the finishing industry? Have fun, send us yours and you’ll have a chance to win a $50 Amazon gift card. Responses may be published in next month’s Digital Dispatch. Click here to respond.
Feature Article—A Look at Custom Masking
As finishers seek out ways to save time, cut scrap and maximize profits, custom masking presents itself as an attractive solution. For a closer look at the technology, click here.
Powder Coating Clinic—Adding Powder to an Existing Paint Line
A reader wants to add a powder booth to an existing liquid paint line. To read the response of our powder coating expert Nick Liberto, click here.
Powder Coating Forum—Translucent Powder over Cad Plating
This reader’s cadmium-plated, powder-coated part developed spots a couple months after finishing. Any idea what may be causing the problem? Click here.
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Feature Article—Better Electrocleaning
Inadequate cleaning is the source of too many plating rejects. Here’s how to improve preplate electrocleaning.
Plating Clinic—Fingerprinting on Zinc
This readers is plagued with parts from suppliers that have fingerprinting, spots and dull areas. Read how our plating guru Art Kushner responded here.
Plating Forum—Chrome on Chrome
This reader has problems with pinholes and skips when plating chrome over chrome. Any Thoughts? Click here.
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Feature Article—Buffing Compound Application Methods
When it comes to buffing and polishing, one area often overlooked in the quest for continuous improvement is application of compounds to wheels. Click here to read more.
Mechanical Finishing Clinic—Drying Parts After Mass Finishing
This reader is searching for the best method for drying parts emerging from a vibratory finishing machine. See how our mass finishing expert Steve Marcus responded here.
Mechanical Finishing Forum—Roller Burnishing to Finish Hole ID on Ti Parts?
This reader would like to know if he can use roller burnishing to achieve a fine finish on the ID of a 0.297-inch diameter through hole in his Ti-6Al-4V parts. To voice your opinion, click here.
From the product repository of PF Online:
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