BASF Hires Distribution Services Manager for Automotive Refinish Business

News Item From: Products Finishing

Posted on: 9/24/2012

BASF has hired Karen Broccardo as distribution services manager for its Automotive Refinish Business.

BASF has hired Karen Broccardo as distribution services manager for its Automotive Refinish Business. She will be responsible for sales forecasting, sales compensation administration, ColorSource distribution administration, customer relationship management yools, and sales history and data administration.

Prior to joining BASF, Broccardo was a sales operations specialist for Ricardo in Van Buren Township, Mich., where she was responsible for all sales forecasting in the U.S. and was part of the global SAP implementation team. She has a bachelor’s degree in business administration from Western Michigan University. 


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