Columbia Chemical Launches Mexican Joint Venture

Columbia Chemical de Mexico will provide direct sales and service to Mexican customers from warehouses in Guadalajara, Monterrey and Querétaro.

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Columbia Chemical (Brunswick, Ohio) has launched its latest international joint venture, Columbia Chemical de Mexico, to provide direct sales and service support to the Mexican market. This move is the company’s first registered, direct-sales operation outside of the U.S.  The company’s products will be sold to plating operations that provide coating services to automotive OEMs and other types of manufacturers. Customers will be supplied and serviced from warehouses located in Guadalajara, Monterrey and Querétaro, Mexico.

Columbia Chemical de Mexico is led by General Director Raymundo González and Sales Manager Adrian De la Torre. González has over 25 years of experience in the metal finishing industry. De la Torre has over 15 years of experience in metal finishing.

“Direct sales allow us to provide the timeliest lab analyses, product turnaround and on-site technical service,” says Columbia President Brett Larick. “Mexico is a tremendously important market.”

González adds that the Ohio company already has a strong following in Mexico, with acid zinc and zinc-nickel plating processes being regularly requested.