Datacolor Acquires Media Logic SNC

The acquired software developer provides programs for the retail paint market.

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Datacolor AG has acquired Media Logic SNC, a software provider for the Italian and European retail paint market and maker of programs Ymity and PaintLook Touch. All seven Media Logic employees including founder Corrado Iotti are joining the Datacolor team. The company also acquired the distributor.

According to Datacolor CEO and President Albert Busch, the acquisition is a good fit with his company’s strategic focus on strengthening its presence in the paint market. After successfully integrating the Media Logic software solutions, Datacolor’s customers will benefit from increased process efficiency using one innovative color tool to manage all tinting systems.

Iotti says that the acquisition of his company is an opportunity for personal and professional growth for his employees.

Datacolor AG, call 41 44 488 40 19 or visit