Global demand for paint and coatings is forecast to rise 5.2 percent per year to 51.6 million metric tons in 2017, valued at $186 billion, according to a new study from The Freedonia Group Inc., a Cleveland-based industry market research firm.
“Advances will be driven by a strong rebound in global building construction, particularly in North America, Europe and Japan, which will fuel increased demand for architectural paint,” says analyst Kent Furst.
The study, titled World Paint & Coatings, says that manufacturing and specialty coatings demand will also grow at a more rapid pace compared with recent historical trends, benefiting from an improved outlook for motor vehicle production and overall industrial output.
However, gains will be limited by the increased use of higher quality coatings in both the developed and developing world, reducing the volumes necessary to complete a given paint job. Water-based coatings and other high solids formulations will gain share over solvent-borne products in virtually all world markets, as paint makers continue to reduce emissions of volatile organic compounds (VOCs) in coatings to comply with government regulations and consumer preferences.
The Freedonia Group’s study also says that the Asia/Pacific region will continue to be the largest and fastest growing coatings market through 2017, rising to account for half of global demand. Gains will be led by robust growth in China, the world’s largest national coatings market, although advances will slow somewhat from the double-digit annual pace of the 2002-2012 period. Even faster growth is forecast for the large Indian market, while other countries in Asia such as Indonesia, Thailand and Vietnam will see strong gains as well. In North America, a marked turnaround in building construction activity will fuel healthy growth in coatings demand, while Western Europe and Japan will see similar (though slower) rebounds in the coatings market.
In addition, architectural markets will continue to account for the majority of paint and coatings demand in 2017. Demand for architectural paint will be fueled by an improved outlook for residential building activity in high income countries, as well as rising urbanization and housing construction spending in the developing world. Coatings demand in manufacturing applications will benefit from an uptick in world motor vehicle production, while an improvement in building construction activity will boost demand for furniture coatings. Maintenance and specialty markets will be driven by rising demand for protective coatings in industrial and oil and gas applications, while increasing rates of motor vehicle ownership in moderate income countries will benefit demand for auto refinish paints and road and bridge coatings.
World Paint & Coatings (published 03/2014, 431 pages) is available for $6,200 from The Freedonia Group Inc. Visit freedoniagroup.com.
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