Kyzen’s New Campaign Debunks Science Perception

The company rebrands, joins Science and Care to spread the word that people matter most to Kyzen.

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Kyzen’s new brand positioning, “Where Science and Care Converge” strives to knock the stereotypical portrayal of scientists as being cold and uncaring scientist. The company hopes to communicates its commitment to the customer and the equally important role that caring plays in the scientific research process.

“For nearly 25 years, we’ve empowered our people to go the extra mile in understanding a customer’s unique cleaning challenges and needs,” said Kyle Doyel, President and CEO of Kyzen Corporation.

 

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