Design students will study ways to reestablish the Chrysler 300 as a luxury SUV, differentiated from its American counterparts as well as European and Asian luxury brand.
The 13th Annual NASF Bright Design Challenge with Master of Fine Arts Transportation Design students from the College for Creative Studies (CCS) in Detroit is in the home stretch. This competition will require CCS design students to explore innovative ways to incorporate bright finishes as a premium design element related to SUVs and the Chrysler brand image.
“CCS greatly values our long-standing partnership with NASF and Chrysler. Over the years, both industry leaders have provided opportunities for undergraduate students to apply their talents to exciting design projects,” says Alexander Klatt, MFA chair of transportation design.
“This semester, however, they have combined efforts to engage with the MFA Transportation Design faculty in CCS Graduate Studies where they will challenge the MFA students to create a new ‘luxury SUV brand concept’ for Chrysler through the application of premium materials. The classroom will simulate the immersive experience of working in a professional studio with feedback and evaluation from NASF and Chrysler,” says Klatt.
Design students will study ways to reestablish the Chrysler 300 as a luxury SUV, differentiated from its American counterparts as well as European and Asian luxury brand. Participants will be required to work within strict, realistic guidelines. Time management skills will play a role due to critical deadlines placed throughout the intense, 12-week competition. Final designs will be chosen by a select panel of industry leaders in late April of this year. Contest awards will then be applied directly to the winning students’ tuition.
“The future of surface finishing depends on the innovative ideas of our youth,” says NASF Board President Rick Delawder. “The NASF strongly believes that it is the responsibility of those currently serving this industry to foster and nourish these ideas.”
This program is produced as part of the association’s Surface Technology Initiative to proactively promote the surface finishing industry.
Judging for this competition will take place in April. For more information, visit nasfbrightdesign.com.
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