O&S Expo Renamed as “SurfaceTechnology GERMANY”

Global trade fair organizer Deutsche Messe AG announces renaming its surface finishing O&S Expo to “SurfaceTechnology GERMANY.” The new name is already in effect for the next edition of the international trade fair for surface treatment technology from June 5 to 8 this year in Stuttgart, Germany.

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Global trade fair organizer Deutsche Messe AG announces renaming its surface finishing O&S Expo to “SurfaceTechnology GERMANY.” The new name is already in effect for the next edition of the international trade fair for surface treatment technology from June 5 to 8 this year in Stuttgart. A new logo and new colors go along with the change. According to the company, everything else—format, frequency, dates and venue—remains unchanged.

The decision by Deutsche Messe to rebrand the show brings it into line with the company’s global portfolio of trade fairs dedicated to surface treatment and finishing. At the same time, the new name aims to simply what exhibiting companies are showing and what visitors can expect to see.

“The name ‘SurfaceTechnology GERMANY’ embraces the entire spectrum of surface treatment technology, and thus reflects exactly what our exhibitors are presenting in Stuttgart every two years for three days at the start of June, with all the materials and all the sectors united at a single event,” says Olaf Daebler, responsible for Deutsche Messe’s industrial supply and surface treatment trade fairs. “We are adopting the new name effective immediately so it can firmly establish itself in time for the next show in June of 2018.”

In use since 2008, O&S stood for “Oberflächen und Schichten,” the German translation of  “Surface Finishes and Coatings.” As such, it was not only more restricted in scope, but also aimed more at German-speaking professionals, even though the show targets an international audience. In 2016, 23 percent of the exhibitors and 21 percent of the trade visitors came from outside Germany, primarily from neighboring European countries.

“For us as organizers, it’s also very helpful to have uniform branding across our entire portfolio of surface technology trade shows,” explains Daebler.

In Germany, the event takes place every other year, alternating with the SurfaceTechnology Area at the Industrial Supply trade fair, which itself forms part of the Hannover Messe portfolio of events.

Other SurfaceTechnology trade shows outside Germany include the annual SurfaceTechnology EURASIA in Istanbul and SurfaceTechnology NORTH AMERICA, taking place in even-numbered years in Chicago, where it is staged in parallel with IMTS.

Also forming part of the same brand family is parts2clean, the International Trade Fair for Industrial Parts and Surface Cleaning, which takes place every year at the Stuttgart exhibition center. parts2clean pavilions are also a regular feature of SurfaceTechnology EURASIA, and this year for the first time they are being staged in parallel with the CMTS event in Toronto in Canada. The company claims the parts2clean event will remain separate because its brand constitutes a separate category, covering a specific upstream link in the processing chain for industrial surfaces.

Be on the lookout for the upcoming Deutsche Messe surface technology trade shows:

  • SurfaceTechnology Area: April 24-28, 2017, part of the Industrial Supply trade fair at HANNOVER MESSE (Hannover, Germany)
  • parts2clean pavilion: September 25-28, 2017, co-located with CMTS (Toronto, Canada) 
  • parts2clean: October 24-26, 2017 (Stuttgart, Germany)
  • SurfaceTechnology EURASIA: March 15-18 2018, featuring a parts2clean pavilion (Istanbul, Turkey)
  • SurfaceTechnology GERMANY: June 5-7, 2018, (Stuttgart, Germany)
  • SurfaceTechnology NORTH AMERICA: September 10-15, 2018, co-located with IMTS (Chicago, USA)

 

For more information, visit surface-technology-germany.de.