Project Expand, a new powder coating opportunity study, has been completed and is available from the Powder Coating Institute (PCI).
PCI commission the study last year to determine what compelling needs exist in the United States for powder coatings in three market spaces: “current,” “adjacent” and “new” powder coating spaces. Chemark Consulting Group of Southern Pines, N.C., used industry interviews along the value chains to identify and quantify a total of 21 opportunity segments valued at more than $4 billion. Five segments are within the current market space within which powder coatings now participate; four reside adjacent to the typical or current powder coatings space, and 12 segment opportunities are found in new spaces not heretofore penetrated by conventional powder coating systems.
The 142-page study provides not only quantified intelligence for each of the 21 identified opportunity spaces and a recommended priority ranking of those opportunities; it also discusses the issues, impediments and unmet needs plus recommended approach tactics for each.
The study is available in CD or hard-bound form through the PCI website at powdercoating.org or by contacting Jennifer Egan, program director, at 832-585-0770 or firstname.lastname@example.org.