PPG Color Data: White Still Reigns; Gray is the New Black

News Item From: Products Finishing, ,

Posted on: 12/2/2013

PPG Industries (Troy, Mich.), has released its annual automotive color trend data, which shows that white continues to be the world’s most popular car color based on 2013 automotive build data.

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PPG Automotive Colors

PPG Industries recently invited automotive manufacturers to its studio in Troy, Mich., to introduce a collection titled “Colorography,” consisting of more than 60 exterior shades for consideration in styling 2016-2017 model year vehicles.

PPG Industries (Troy, Mich.), has released its annual automotive color trend data, which shows that white continues to be the world’s most popular car color based on 2013 automotive build data.

According to PPG’s global data, white ranked first at 25 percent (up 3 percent from last year) and silver and black tied for second with 18 percent each. These were followed by gray, red, natural hues, blue and green. The North American market shows similar results—specifically, white remains most popular, followed by black, gray, and silver. These were followed by red, blue, natural hues and green. 

“While white continues to be the most dominant choice in car color, we see growth in the variety of whites being offered to consumers,” says Jane E. Harrington, PPG manager, color styling, automotive OEM coatings. “Car manufacturers are seeking ways to create variations of white, silver, black and gray that are specific to their brands and that complement different vehicle types. Distinct effects such as micas, glass flakes, fine bright aluminum and hue-shifting pigments help them achieve this.”

Looking ahead, Harrington says drivers may see more blue in 2014 models. “A couple of years ago we talked about the rise of blue, and then to see it actually in the numbers was pretty exciting,” she says. “It can be light and silver, dark and rich, very chromatic­­­­—all those might look very good on different vehicle styles.”

PPG’s data has shown increases in the popularity of blue for certain regions and vehicle types, such as an increase in North America this year and more than double the popularity in sport models here between 2011 and 2013.

Other colors trending? Gold and beige in the minivan segment, red and blue for SUVs, and gray in the luxury market. 

Luxury vehicles, 57 percent of which were gray in 2013, are most likely to feature effect finishes in black metallic and white pearl. “I was a little bit surprised by the gray in the luxury market,” says Harrington. “But if you are offering multiple grays, it will boost that number. Gray is the new black for the luxury market.”

In response to the continued demand for color innovation in automotive coatings, PPG has introduced its “Colorography” collection featuring five distinct palettes and more than 60 exterior shades for manufacturers to consider in styling 2016-2017 model year vehicles. 

 


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