R-M Refinish Paint Featured on Covestro Concept Electric Car

BASF’s R-M brand of refinish paint will be featured at the 2017 European Coatings Show (ECS) on a Covestro concept car, April 4-6, 2017 in Nuremberg, Germany.

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BASF’s R-M brand of refinish paint will be featured at the 2017 European Coatings Show (ECS) on a Covestro concept car, April 4-6, 2017 in Nuremberg, Germany. 

Covestro’s innovative concept for electric cars incorporates the latest trends in external design. Per Covestro’s announcement of the display, the company looked to BASF’s design expertise to develop the “Verbosian Orange” shade formulated exclusively for the project.  

According to BASF, the orange color was a specially developed paint formulation by the color and design experts at BASF’s Coatings division and its R-M refinish paint brand. The formula is an ONYX HD waterborne paint.

“The effect of the color orange is to draw attention and create a sense of presence,” says Mark Gutjahr, BASF’s head of Automotive Color Design, Europe. “At the same time, the color is warm and passionate, expressing energy. To create a special optical effect, we used a metallic luminous orange, to harmonize with the black and anthracite gray accessories.”

For more information, visit basfrefinish.com.