Reliant Finishing Systems (Birmingham, Ala.) has redesigned and relaunched one of its satellite sites, whatispowdercoating.com. The site is designed to be the first stop customers take when familiarizing themselves with the powder coating process. The redesign includes a brand new layout, graphical updates and an entirely rewritten content section aimed at newcomers to the powder coating market.
"The site has been redesigned and rewritten so that the information is easily accessible to people with little to no powder coating knowledge," says Josh Strickland, director of brand management for Reliant Finishing Systems. "There is a quite a bit of information online that thoroughly explains the powder coating process. Unfortunately, most of the available information is very technical and difficult for the layperson to approach. We'd like to bridge the gap and provide an easy jumping-on point for people with general powder coating questions."
The site features content aimed at explaining the powder coating process, the basics of powder coating equipment, and the benefits of powder coating—from reduced environmental impact to increased business revenue. The site also includes tips and guides for beginning coaters and links to other online resources.