According to PPG Industries, white is the most popular vehicle color in the world, with about 21 percent of 2011 model-year cars. Silver and black tied for second most popular at 20 percent. In North America, white is first (20 percent), silver is second (19 percent) and black is third (18 percent). In Europe, black is the most popular color (26 percent), followed by white (19 percent) and silver (16 percent). In the Asia/Pacific region, silver (25 percent) is the most popular color, followed by white (23 percent) and black (17 percent).
The company presented automotive designers at the annual Automotive Color Trend Show held at its offices with 70 new exterior shades for consideration in their designs for the 2014-2015 model years. These included colors such as Goldeluxe, a silver with an influence of a gold; White Nougat, a soft white with a highlight sparkle; Muddy Waters, a tone of brown with a pearl-luster effect; Grape Spritz, a blue fused with a purple highlight; and Pot O’Gold, a light green with a hint of gold.
The company also recently completed an online study of consumer opinions regarding the importance of coatings and color as they relate to new car purchases. Key findings include: 48 percent of the automotive consumers who responded say they generally choose products based on color; 77 percent say exterior color was a factor in their automotive purchase decision; and 40 percent say they would prefer a wider range of color choices.
In addition to color trend forecasting, the company said it is continuing to develop new paint technologies that offer automotive design options to enhance appearance and help automobile manufacturers differentiate their brands, including matte finishes.