Zero-VOC Colorants Offer Better Performance than Conventional Colorants

Eco-friendly colorants from Kelly-Moore Paint Co. are free of volatile organic compounds (VOCs) and are designed to maintain excellent interior air quality during application without sacrificing performance.

Eco-friendly colorants from Kelly-Moore Paint Co. are free of volatile organic compounds (VOCs) and are designed to maintain excellent interior air quality during application without sacrificing performance.

According to the company, previous zero-VOC colorants often exhibited poor drying qualities and were more sensitive to water, causing blushing and blistering. Kelly-Moore’s new zero-VOC colorants not only eliminate these issues, but exceed traditional colorants as well, offering higher strength, improved hiding, more fade resistance and expanded color options, without the additional solvents, the company says. The colorants also are said to have better touch-up properties than conventional colorants and to deliver better UV fade resistance.