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B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts
5/23/2013 Gardner Web

The first step in meeting buyers' expectations is earning your visitors’ trust. But there are many other steps to follow before those B2B buyers become a qualified lead. Here’s a summary from TopRank’s Online Marketing Blog of what steps you can take to understand your prospect’s motivations and how to optimize your ability to be the right answer when it matters most.

Clock’s Ticking…But You Can Still Register for amerimold2013
5/23/2013 Plastics Technology

Mark your calendars for June 12-13, 2013 at the Donald E. Stephens Center in Rosemont, Ill.

It's Good to Be Green!
5/23/2013 MoldMaking Technology

I got to see and hear firsthand last month what it's like to be "green" during a visit to Downers Grove, IL to check up on long-standing amerimold and MMT supporter Bales Mold Service ... and yes, it does have something to do with this photo.

Major Tool & Machine Continues Major Upgrades
5/23/2013 Modern Machine Shop

This Indianapolis shop’s extensive series of machine tool retrofits sheds light on how to best approach these projects.

Visual Storytelling through B2B Social Media Marketing
5/23/2013 Gardner Web

B2B organizations have the opportunity to make lasting impressions and drive prospect and customer engagement by embracing visual content in their social media marketing strategies. The possible applications of visual storytelling within social media are numerous when a company leverages its existing imagery and takes advantage of the droves of industry-relevant content available online. For B2B organizations to remain relevant to their audiences, incorporating visual content into social media marketing strategies is moving from recommended to critical.

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