2020 Vision: Powder Coating

After more than 50 years, powder coatings are still viewed favorably in the finishing world as an industry that collaborates with manufacturers to reduce our environmental footprint and foster sustainability.

The industry hasn’t traveled this road without some bumps such as market downturns, fierce competition, and a conservative economic outlook. Accordingly, we expect that market growth over the coming years in North American will probably continue to align closely with the overall economy.

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Impactful growth will come from new technological developments. Regulatory changes and the general direction of the economy, including businesses moving offshore, will also affect the industry. No doubt, our recent economic conditions stifled the industry’s ability to grow as significantly from the new technologies as we expect before the downturn.

Continued improvements in superior weathering architectural powders, lower curing powders for wood (MDF) and plastics, and perhaps UV powders are still expected to positively impact powder consumption. Regulatory issues may have some minor effects on the volumes but those are expected to be positive for eco-friendly finishes as restrictions tighten.

Powder provides very desirable performance characteristics and a cleaner work environment making it attractive for conversion opportunities.

With all that said, we see more optimistic signs on the horizon having already seen a strong 2011. Couple that with continued expansion in the manufacturing sector, and things are definitely looking up.

Trena Benson is Marketing Manager for DuPont Coating Solutions

Axalta Coating Systems