BASF and Nissan Announce Streamlined Painting Processes
Supplies Nissan with coating solutions from e-coat and basecoat to clearcoat; also working on more streamlined technologies with Nissan in emerging markets such as China.
BASF has expanded its partnership with Nissan, now supplying the automaker with coatings and paints for the Pathfinder and Infiniti models at its Smyrna plant in Tennessee, USA.
BASF supplies Nissan with coating solutions from e-coat and basecoat to clearcoat. BASF is also working on more streamlined technologies with Nissan in emerging markets such as China.
“Nissan is a very important customer for us and we have been working closely for a long time,” said Laurent Vaucenat, Global Account Manager for Nissan at BASF’s Coatings Division. “BASF’s innovative solutions and services, as well as our leading-edge technologies, have convinced Nissan to extend their collaboration with us, especially with our 3 Wet waterborne coating technique.”
The most notable advantage of the 3 Wet waterborne system is the elimination of one drying phase. Previously, car bodies required two 30-minute rounds in the drying oven, after application of the primer, and the basecoat / clearcoat. In the new method, these three layers are applied wet-on-wet, and then subsequently dried. This shortened process leads to shorter production time, less energy consumption, streamlined paint lines and – above all – lower emissions.
BASF is the unique supplier of "sprayables" (primer, basecoats and clearcoats) for Nissan’s European production sites in Sunderland (England), St Petersburg (Russia) and Barcelona (Spain).
“We are where our customers are. This is why we are increasingly expanding our presence in growing markets like China, where we currently supply Nissan’s Huadu plant,” says Vaucenat.
BASF also has long-standing supply relationships with Nissan in Japan and India. In 2012, the close partnership resulted in an award from Zhengzhou Nissan Auto Co., Ltd., honoring BASF with the “Excellent R&D Supplier Award” for the excellent quality in the supply of environmentally friendly car paint.
Since this new Ohio plater took over the space and assets of a former plating business, it is intentional about setting itself apart from prior ownership.
Although Chevrolet has announced the end of the Camaro and Dodge is offering “Last Call” editions of the Charger and Challenger, the Ford Mustang is launching to its seventh generation.
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Loading
Next Up
Why am I seeing this?
Dear Products Finishing Audience Member:
Starting on Thursday August 8, 2024, PF will begin “gating” its premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.
We are doing this because the ways PF’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect PF’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up PF content to internet users without attributing that content to PF.
As a result, it has become increasingly important for PF evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.
With this audience development strategy, we hope to do two things:
First, we will be better able to deliver directly to our audience the editorial content that aligns with the surface finishing materials, processes and technologies that interest them.
Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.
PF plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role PF plays in their professional lives and will join us in this effort to stay connected to them.
We thank you for your continued interest in and support of PF and welcome any questions you might have about the brand’s new content gating strategy.