NASF Report March 2016: Bright Design Challenge Kicks Off with Mobility Focus
Bright Design Challenge Kicks Off with Mobility Focus
This year’s NASF Detroit Bright Design Challenge promises to be one of the most ambitious in the history of the event. As the traditional automotive model is being challenged, this is being extended to student participants in the 2016 event.
This year’s program will be sponsored by Lacks Enterprises, a new NASF corporate member. Lacks manufactures and finishes interior and exterior components and is looking to inspire the next generation of designers to continue the use of surface finishing as mobility choices continue to change.
Students will work with the NASF, Lacks representatives and instructors from Detroit’s College for Creative Studies to create futuristic exterior brand and design options that meet emerging mobility opportunities.
This 15-week program requires students to emphasize surface finishing processes that will remain relevant in a connected and electric mobility future. They will build clay models incorporating surface finishing and include supporting package description, concept documents and renderings. Judging will be April 28, by representatives of NASF, Lacks and the college faculty, based on:
- Overall ability to capture essence of the key design influences as outlined in the project brief.
- Creative use of surface finishing and a demonstrated knowledge of these finishes.
- Overall appeal and creativity of the concept.
Award recipients will receive scholarships, which will be applied directly the students’ tuition.
The convergence of the automotive and technology industries is beginning to increase. Today, the automotive industry is evaluating how it will navigate the realities of transportation and potential pathways to future designs. The NASF is proud to being taking part in this process, and to help to inspire and engage young people in the field of surface technology.
NASF Board Elects Officers for 2016
The NASF Board of Directors elected the following officers for 2016: Erik Weyls, Coventya, president; Paul Brancato, Epner Technology, vice president; Brian Harrick, KC Jones, secretary/treasurer; Bernie Haviland, Haviland, Executive Committee member at large; and Rick Delawder, SWD, immediate past president