NASF Report: March 2017
NASF Bright Design Challenge
Detroit students begin presentations with industry leaders.
The Bright Design Challenge in Detroit, Michigan, recently featured automotive design students presenting their first research concepts for this year’s project and discussing the role of surface treatment and finishing with NASF leaders and experts.
Twice each year, students are paired with mentors from the finishing industry and major brands to create innovative concepts with special consideration for how finishing can be used to meet a variety of real-world objectives.
For the spring challenge, the 11 students taught by instructor Raphael Zammet at the College for Creative Studies (CCS), facilitated student presentations showing the class’s initial research on the history of automobile brands and how to use finishing to enhance brand identity.
Presentations and comments on the students’ work thus far were given by a group of NASF leaders part of the Bright Design Task Group including Brian Harrick, KC Jones Plating; Bernie Haviland, Haviland USA; and Mitch Marsh, Finishing Services.
A special panel of industry supplier experts from NASF member companies joined the group, providing an overview of the wide range of finishing uses and automotive applications. The panel included Doug Lay, Coventya; Rob Pawson, Haviland USA; Joe Randazzo, Atotech; and Mark Wojtaszek, MacDermid Enthone.
NASF board member Brian Harrick, who helped lead the session with key sponsors, is pleased with the outcome so far. “This session really helped the students focus on design,” he says. “I think we had a lot of good information exchange and it was great to hear the questions from the students and CCS staff.”
This semester’s course—sponsored by NASF and its training arm, the AESF Foundation—is a studio-focused session of top students in the CCS Master of Fine Arts program. Past graduates from the school involved in NASF-sponsored Bright Design courses have gone on to successful careers working for global automotive and other companies.
The objectives of the course and challenge this year is to create new conventions of identity on both the brand and vehicle through the research and application of material, color, texture, pattern and form with surface finishes.
For information, please contact Christian Richter with NASF at email@example.com.
Keynotes for Washington Forum 2017
Forum Afternoon Keynote | Tuesday, April 25
President Trump’s promises to overhaul NAFTA and other trade agreements have put manufacturing and U.S. competitiveness at the top of the agenda this year. NASF invites Peter Morici back from last year’s forum to discuss trade policy and its outlook for the finishing industry.
Morici is one of the nation’s top trade and manufacturing policy experts. His experience as forecaster and advisor to Congress and the White House has made him the “go-to” source for the media, business and government leaders across the globe.
Forum Luncheon Keynote | Wednesday, April 26
NASF welcomes Politico founder and media leader Jim VandeHei as the luncheon keynote speaker for the NASF Washington Forum in April.
VandeHei is a media entrepreneur and expert on American politics. He has been called “one of the 100 most powerful thinkers of the information age,” and is the co-founder, chairman, and CEO of Axios, which means “worthy” in Greek. Its mission statement asserts “Media is broken—and too often a scam.”
The new media company will focus on delivering news and insights on politics, business, media and technology.
In addition to starting Axios, VandeHei was the co-founder and former CEO of Politico, the digital media company that revolutionized political and policy journalism in Washington D.C., New York and Europe. Called a “media phenomenon” by Washingtonian magazine, the all-politics all-the-time site has been a smashing success since its 2006 launch.
Lockheed Martin’s Scott Fetter to Kick Off SUR/FIN Sustainability Summit
Lockheed Martin’s Scott Fetter joins NASF at SUR/FIN in Atlanta to kick off the Sustainability Summit in a keynote panel. Fetter has more than 30 years of materials processes, environmental safety and occupational health (ESOH) work experience. Fetter is currently a F-35 ESOH Lead with Lockheed Martin, and has served as the F-35 Air System ESH Integration Lead since the late 1990s. He is also responsible for coating-related systems such as pollution prevention, materials substitution, identification execution and regulatory compliance, including Regulation, Evaluation, Authorization and Restriction of Chemicals (REACH.)
For more information, go to nasf.org.
Originally published in the March 2017 issue.