Axalta and NASCAR Legends to Open New Customer Experience Center

The Customer Experience Center is a 36,000 square feet training and conference complex designed to serve Axalta’s refinish, transportation OEM, and industrial customers.


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Axalta Coating Systems, a leading global supplier of liquid and powder coatings, will open its extensive new Customer Experience Center in Concord, North Carolina, on May 16 with a press conference and tours.

Charlie Shaver, Axalta Chairman and Chief Executive Officer and Michael Carr, Axalta President-North America will officiate with scheduled special guests Jeff Gordon, four-time NASCAR Cup Series champion, and Rick Hendrick, owner of 12-time Cup champions Hendrick Motorsports.

The Customer Experience Center is a 36,000-square-foot training and conference complex designed to serve Axalta’s refinish, transportation OEM, and industrial customers. The Customer Experience Center boasts two state-of-the-art paint application centers, a collaborative mixing lab, and an exhibit lobby where visitors can witness the breadth and depth of Axalta’s coating systems and technology. The facility is located on the Hendrick Motorsports campus adjacent to some of the finest automotive technology and expertise in the world.

For information, visit axaltacoatingsystems.com.


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