Axalta Report Unveils Color Trends Shaping the Automotive Industry
The report showcases unique color combinations such as Comeback Duo and Smart Duo, and the emerging global automotive trends and latest innovations in color science driving them.
Axalta unveiled a spectrum of colors designed for the future of automobiles in its ‘2019 Automotive Color Trend Report: Color Combo.’ The report showcases unique color combinations, such as Comeback Duo and Smart Duo, as well as the emerging global automotive trends and latest innovations in color science driving them.
“New color technologies have allowed us to introduce a spectrum of unique colors and effects that not only capitalize on current trends but also address the formulations required to meet the needs of tomorrow’s vehicles,” says Nancy Lockhart, Axalta’s global product manager for color. “This report goes beyond automotive color popularity to consider the relationship of colors and how color is influenced by the emerging transportation market of autonomous vehicles, growing customization needs among consumers and regional preferences.”
The 2019 Color Combo report was compiled by reviewing the relationship of color trends, color formulations, the latest in color technology and Axalta’s global color popularity data to develop sets of color combinations that are shaping the automotive industry. The color combinations for 2019 include:
Smart Duo: Axalta colors Optimized Wisdom and Common Sense make up the “Smart Duo,” combining luxury, style and practicality in their black color tones. This color duo showcases the differing color spaces that can be used for vehicles with LiDAR or Radar technology to detect other vehicles.
Topnotch Duo: This pairing of Signature Bliss and Facelift Delight features deep rich reds that evoke emotion.
Comeback Duo: Solid Luck and Effect Fortune are sage green versions of Axalta colors and offer unique hues in both light and dark versions. This group is in response to the increasing demand of colors inspired from the past, as they are reminiscent of colors found on vehicles and consumer products from the 1970s through 1990s.
Contrast Duo: Dark Horizon and Light Skyline are shades of blue that appeal to younger generations. These trendy colors are targeted for both eco-concepts and luxury vehicles.
Power Duo: Bright Lagoon and Muted Bay are teal hues that appeal to a wide variety of audiences. These colors are specifically designed for smaller vehicles and offer shades that are both playful and sporty.
Popular Duo: Individual Sunlight and Traditional Sunrise are yellow and beige concepts that represents worldwide favorites with high usage rates on cross-vehicle types.
Earlier this year, Axalta announced the 2019 Automotive Color of the Year, Sahara, a golden bronze tone that radiates warmth, richness and strength for vehicles of all sizes, and can serve as the principal color of two-tone designs, including black roofs, stripes and accent packages.
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