BASF Color Ideation Vehicle Wins Big at Goodguys Del Mar

“Lucille,” a 1940 Ford convertible, was unveiled at the 2017 SEMA Show and is coated with BASF Glasurit 55 Line in the custom color “Glasurit Cabernet, Goolsby Edition,” which builder Jonathan Goolsby developed through BASF Color Ideation.

“Lucille,” a 1940 Ford convertible by Goolsby Customs that is owned by Debbie Walls, was awarded the 2018 Street Rod d’Elegance award at the Goodguys Del Mar Nationals in April.

This is one of Goodguys’ prestigious Top 12 awards, conceived to honor an elegant street rod of vintage 1948 or older. The selection committee, made up of Goodguys staff members and renowned street rod builders, consider craftsmanship, fit, finish and overall design in the judging process.

Lucille was unveiled at the 2017 SEMA Show and is coated with BASF Glasurit 55 Line in the custom color “Glasurit Cabernet, Goolsby Edition,” which builder Jonathan Goolsby developed through BASF Color Ideation.

“Through Color Ideation, we were able to make a color that is truly a Goolsby Customs original,” he says. “It looks every bit as stunning as we imagined it would on Lucille, and the depth of color brings the ’40 to a level beyond what we could have imagined. Glasurit Cabernet speaks to the time of the vehicle and really pulls the whole build together.”

Color Ideation, which was launched at the 2017 SEMA Show, allows automotive builders to work one-on-one with BASF global color expert Paul Czornij to develop a unique, signature BASF color for their builds. The first two colors were developed with Goolsby Customs in 2017: Glasurit Cabernet for Lucille, and Glasurit Star Fire Blue, Goolsby Edition, for “Time Merchant,” a 1932 Ford Roadster.

Since its launch, more award-winning builders have signed on with Color Ideation and are currently working with Czornij to develop colors for cars that will go on to compete for the Autorama Ridler Award, other Goodguys awards and in SEMA competitions.

For information about BASF, visit BASFrefinish.com.