BASF R-M Paint Featured on Covestro Concept Electric Car
The orange color was a specially developed paint formulation by the color and design experts at BASF’s Coatings division and its R-M refinish paint brand.
The Covestro display featuring the concept car with BASF’s R-M Onyx HD waterborne paint.
BASF’s R-M brand was featured at the 2017 European Coatings Show (ECS) on a Covestro concept car, April 4-6, 2017 in Nuremberg, Germany.
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The orange color was a specially developed paint formulation by the color and design experts at BASF’s Coatings division and its R-M refinish paint brand. The formula is an ONYX HD waterborne. paint.
“The effect of the color orange is to draw attention and create a sense of presence,” said Mark Gutjahr, BASF’s head of Automotive Color Deisgn Europe. “At the same time, the color is warm and passionate, expressing energy. To create a special optical effect, we used a metallic luminous orange, to harmonize with the black and anthracite gray accessories.”
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