A Conversation With…Lisa Luke, Axalta Coating Systems
Hear how Lisa is “supporting” the coating industry through her local auto body shop.
For any motor sport fan, Lisa Luke has one of the best jobs around. As the head of corporate affairs for Axalta Coating Systems-North America, she oversees the partnership with NASCAR superstar driver Jeff Gordon. She is also a new mom and the wife of former NFL player Triandos Luke.
PF: So what does your role as head of corporate affairs for Axalta Coating Systems-North America entail?
LL: On a high level, corporate affairs generates awareness by promoting the organization internally and externally. We focus on developing relevant content and pertinent partnerships to help strategically position Axalta. Our team utilizes public relations efforts to promote the brand, products and inform the public of our community involvement that includes establishing and managing philanthropic activities, as we believe in giving back to the communities in which we work and live.