SUR/FIN 2021 Announces Keynotes

SUR/FIN 2021 will be held November 2-4, 2021, in Detroit, Michigan at the TCF Center.
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Brett Smith, Center for Automotive Research (CAR) director, technology, will discuss “Battery Electric Vehicles…The Tidal Wave of Change” on November 2 at SUR/FIN.

After a long year without live trade shows and in-person networking opportunities, The National Association for Surface Finishing (NASF) is ramping up for SUR/FIN 2021. The event will be held November 2-4, 2021, in Detroit, Michigan at the TCF Center. The NASF SUR/FIN steering committee has been working to ensure safety as well as hold the best event and experience possible for exhibitors, speakers and attendees.

“We will do everything possible to ensure that SUR/FIN attendees will be able to meet safely,” says Steve Smith, vice president of sales at American Plating Power and chairperson of the SUR/FIN steering committee. “We will continue to monitor national and local health recommendations and will comply with CDC meeting guidelines.”

Keynote speakers for the event have been announced and include best-selling author, technology pioneer and futurist Michael Rogers, as well as Center for Automotive Research (CAR) director, technology Brett Smith.

Brett Smith’s work has spanned many critical aspects of the automotive industry from including vehicle and component manufacturing; materials forecasting; product development and analysis; supplier–manufacturer relations; technology development; facility location analysis; product launch strategy and human resource and talent issues. His keynote on Tuesday, November 2 at 1 p.m. will discuss “Battery Electric Vehicles…The Tidal Wave of Change.” Smith’s session will address how the advent of electric vehicles is putting traditional supply chains, materials, and manufacturing methods at risk of being replaced and other implications of developing battery technologies.


Futurist Michael Rogers will deliver a keynote address on November 3 at SUR/FIN.

Michael Rodgers will share his insights in a keynote on Wednesday, November 3 at 9 a.m. His consultancy, Practical Futurist, has helped companies such as FedEx, Boeing,  NBC Universal, Microsoft and Pfizer in thinking about the future. Rodgers currently also serves as futurist-in-residence for The New York Times.  

In addition to keynotes, SUR/FIN offers a robust conference program, networking opportunities and a much-needed opportunity for the industry to come back together after its hiatus last year.

“It has obviously been a difficult time for the industry and for society at large these past few months,” says Smith “As shots get into arms, more and more people are comfortable with meeting face to face. There is no better way to reconnect with all of your key contacts in the metal finishing industry than at SUR/FIN.”

For more information about SUR/FIN 2021 in November or to reserve exhibit space please visit nasfsurfin.com.