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Vitracoat Americas Adds Two to Leadership Team

Houston was promoted to director of sales and marketing for North America, where he will be responsible for building Vitracoat’s powder coating business.
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Vitracoat Americas has added Steve Houston and John Lutz to its leadership team, and hired Greg Hoven in a sales position.

Houston was promoted to director of sales and marketing for North America, where he will be responsible for building a long-term sustainable growth strategy for the Vitracoat’s powder coating business. Lutz was promoted to general manager, focusing on the operations side of the powder business.

Hoven was hired as senior sales representative covering parts of the Southeast.

Based in Elkhart, Indiana, Vitracoat has been manufacturing industrial coatings for more than 50 years, and powder coatings for over 30 years.

 

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