Datacolor Debuts Cost-Effective Handheld ColorReader Spectro

Photo Credit: Datacolor

Datacolor (Lawrenceville, N.J.) is launching ColorReader Spectro, an affordable, Bluetooth-connected color-matching instrument designed to help paint retailers easily and accurately measure material colors.

The company recommends ColorReader Spectro for paint and hardware stores looking for a cost-effective color-measurement solution allowing them to provide custom color-matching services to professional contractors. The instrument will sell for a fraction of the cost of a traditional benchtop spectrophotometer.

“We see so many dealers in the retail paint market relying only on fandecks or lookup devices, or in some cases nothing at all, because they can’t justify the price points of current color-matching systems,” Jason Loehr, product manager at Datacolor, says. “That’s why we set out to develop ColorReader Spectro. With the introduction of this device, we are expanding accessibility in the market by offering more economical solutions to all.”

Datacolor says ColorReader Spectro is also beneficial for those interested in adding a handheld device to their existing lineup of color-measurement instruments for added flexibility in measuring large, cumbersome samples that a traditional benchtop spectrophotometer is unable to handle. The company says ColorReader Spectro should integrate easily with customers’ existing software or Datacolor’s Paint software.

“Datacolor has always been innovating to provide all companies – big and small – with the tools to achieve the right color every time,” Loehr continues. “Customer care is at the core of our business. ColorReader Spectro is backed by global Datacolor support. Our dedicated support team is located in more than 100 countries, allowing stores to spend more time selling and less time troubleshooting.”

Datacolor | 609-924-2189 |datacolor.com/