BASF Corporation

26701 Telegraph Rd.
Southfield , MI 48033 US


A Message from BASF Corporation

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For over 30 years BASF has been manufacturing high performance cathodic electrocoats.

As Seen In Products Finishing

BASF Releases Tenth Annual Automotive Color Trends Report

BASF Releases Tenth Annual Automotive Color Trends Report
BASF’s Coatings division has launched its 2020-2021 Color Trends Report for the automobile sector, delivering a variety of colors to fit aesthetic preferences across the globe.

GM Gives BASF 2019 Supplier of the Year, Overdrive Awards

GM Gives BASF 2019 Supplier of the Year, Overdrive Awards
It is the 15th Supplier of the Year Award General Motors has given to BASF. 

Understanding Paint Atomization

Understanding Paint Atomization
BASF coatings development expert Tim December explains how paint atomization works for both pneumatic spray applicators and high-speed rotary bell applicators.

BASF Cathoguard Designed for Throw Power

BASF Cathoguard Designed for Throw Power
Ecoat process was developed to offer optimal Edge Coverage, Throw Power and smooth film appearance.

White Dominates 2019 Automotive Color Distribution

White Dominates 2019 Automotive Color Distribution
BASF says overall color distribution also reflected in the SUV segment, but generally speaking, small vehicles are more colorful.

BASF/Chemetall Gardo Etch and Tech Cool etching products

Acid Etch Creates Decorative Matte Finish on Aluminum
Chemetall says Gardo Etch 8315/8316 produces this finish at lower temperatures with less metal removal than alkaline etch products.

Chemetall metalworking fluids

Fluids Provide Corrosion Protection in Metalworking Applications
Chemetall’s Tech Cool 35058 metalworking fluid is designed for applications that require a superior micro-finish on ferrous alloys, low- and high-carbon steels, titanium, molybdenum, and tough alloys. Tech Cool 35037 is a general-purpose fluid developed for applications on aluminum and copper alloys.

color pallettes

Mobility, Human Needs Inspire BASF Automotive Color Trends
As innovations such as artificial intelligence, autonomous driving and robotic industrialization take hold, the return to the human element becomes increasingly important, the company says. Designers at its BASF Coatings division translated these observations into a collection of 65 colors for automotive surfaces.

How to Determine Dry Film Density
Simply put, dry film density is just the mass of the dry paint film divided by the volume of the dry paint film, says BASF’s Tim December.

powder coating hospital bed

Thin-Film Technology Powers Wisconsin Powder Coater
Basic American Medical Products uses a phosphorus-free pretreatment to improve first-pass-product yield and performance durability.

1940 Ford Convertible, “Lucille,”

BASF Color Ideation Vehicle Wins Big at Goodguys Del Mar
“Lucille,” a 1940 Ford convertible, was unveiled at the 2017 SEMA Show and is coated with BASF Glasurit 55 Line in the custom color “Glasurit Cabernet, Goolsby Edition,” which builder Jonathan Goolsby developed through BASF Color Ideation.

man presenting check to man

BASF Sponsors Automobile Design Competition
Introduced in 2012, Detroit’s Middlecott Sketchbattle Experiment is considered the “Fight Club of Design,” an underground, automotive industry event developed to identify emerging talent in car design.

Chemetall executives awarded Airbus SQIP award

Chemetall Earns 4th Consecutive Airbus SQIP Award
This “Accredited Supplier” status acknowledges sustained quality and delivery performance, strong continuous improvement, and a customer-oriented approach, the company says.

BASF CathoGuard 500 electrocoat

Ecoat Process Designed for Optimal Edge Coverage, Throw Power
At Ecoat18, BASF will highlight its CathoGuard 500 electrocoat technology, designed for outstanding edge coverage, superior throw power and smooth film appearance.

people standing near car

BASF Coatings Supplies New Belarus Auto Plant for BelGee
The BelGee Belarusian site currently has capacity to produce 60,000 car bodies a year, with the option to expand.

man spraying liquid paint

BASF Supports Young Spray Coaters as a WorldSkills Sponsor
The WorldSkills Competition took place in the Middle East for the first time, in Abu Dhabi, where about 1,200 young people demonstrated their skills in 51 individual competitions.

5 people standing in front of a sign

University of Colorado Students Win Annual BASF Science Competition
The challenge for this year’s competition was to create a superior finish on carbon fiber composites, which is used in vehicles to improve fuel efficiency.

BASF lines up paint panel samples for review before receiving GM Global Refinish Approval. 

BASF Refinish Coatings Receives GM Global Refinish Approval
BASF Corp. Refinish Coatings has received General Motors Global Refinish approval for its Glasurit and R-M paint brands.

How to Liquid Coat Carbon Fiber Composite Panels
Q. I am trying to liquid coat a carbon fiber composite panel. The panels look good hot out of the oven, but after cooling I am getting readthrough of the fibers. What’s causing this appearance loss? Liquid coating expert Donald Campbell has the answer. 

BASF Invests $40 Million in Automotive Coatings in North America
The investments add capacity to the company’s production plants in Greenville, Ohio, and Tultitlan, Mexico.

How to Solve Filiform Corrosion Issues When Spraying on Aluminum Alloy
Q. We are spraying on an aluminum alloy and are having problems with aluminum filiform corrosion. Can you help me understand what is causing this?

Product Categories of BASF Corporation

Chemical Coatings
Coatings, Electrocoatings
Coatings, High Solids
Coatings, Strippable Plastic
Coatings, Waterborne
Paint, Electrocoating
Resins, Paint & Powder Coating