Cloverdale Paint, Celanese Offer Sustainable Paint Solutions
Cloverdale Paint and Celanese partner to offer sustainable paint solutions created with carbon capture technology.
Cloverdale Paint (Surrey, Canada) has partnered with Celanese Corp. (Irving, Texas) to leverage its carbon capture and utilization (CCU) technology to provide Cloverdale Paint with new-to-market sustainable paint solutions.
Celanese has commercialized an approach for converting waste emissions into renewable feedstocks through CCU. The technology takes industrial CO2 emissions that would otherwise be emitted into the atmosphere and applies hydrogen to chemically convert the captured CO2 into a methanol building block which makes up part of vinyl acetate-based emulsions used as a raw material in the manufacturing of paints.
This process is said to reduce input fossil fuels, promote a circular economy and significantly reduce carbon emissions compared to traditional processes. CCU and fossil-fuel based feedstocks are commingled but accurately tracked through mass balance accounting, fostering transparency and accountability around sustainable content.
Cloverdale Paint’s collaboration with Celanese leverages both companies’ commitments to sustainability and innovation. Broadly, this collaboration is expected to use more than 1 million pounds of CO2 emissions per year in products Cloverdale Paint manufactures.
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