PCI Releases Consumer Awareness and Certification Videos
Powder Coating: A Stronger Kind of Paint focuses on the durability and weatherability of powder coating when compared to liquid paint.
The Powder Coating Institute (PCI) is introducing two videos to its collection. “Powder Coating: A Stronger Kind of Paint” is the third video in the “Stronger, Greener, Better” portion of the “Powder Coating, A Better Kind of Paint” consumer video series, and focuses on the durability and weatherability of the coating compared to liquid paint.
PCI says the video series has a dual-purpose: to provide powder coaters with free, professional marketing tools to promote the benefits of powder coating, and to educate consumers about the benefits of purchasing powder coated products.
The second video focuses on the PCI certification program and features three PCI-certified companies sharing the benefits of certification and their experience with the process.
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