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Vitracoat Unveils New Production Facility and Innovation Research Center in Houston

The successful event  showcased Vitracoat’s cutting-edge capabilities and reinforced the company's role as a pioneer in the powder coating industry.

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Vitracoat ribbon cutting

In April, Vitracoat held a grand opening event for its new state-of-the-art production facility and research center base in Houston, Texas.


Source: Vitracoat

Vitracoat (Houston, Texas) recently opened its state-of-the-art Production Facility and Innovation Research Center based in Houston, Texas. A grand opening event was held in April and the occasion marks a significant milestone in the company's 76-year history, setting a new benchmark for excellence and innovation in the powder coating industry.

The ribbon-cutting ceremony was attended by Vitracoat’s team and featured a presentation by Vitracoat CEO, Luis Moussali, who highlighted the journey and vision behind the new facility. Moussali emphasized the company's commitment to innovation and quality, underlining how the new facility would enhance Vitracoat’s capabilities.

Attendees were treated to an exclusive tour of the facility, showcasing cutting-edge technology and advanced capabilities. The tour emphasized the facility’s potential to triple domestic production output and double research and development efforts, positioning Vitracoat to meet the growing demand for high-performance powder coatings.

During the tour, guests witnessed live demonstrations of the latest advancements in powder coating technology. 

Keynote speeches by Moussali and President Steve Houston provided insights into the company’s strategic vision and the pivotal role the new facility will play in achieving its growth targets. 

The event also included networking sessions, fostering connections between industry professionals and potential collaborators. These sessions facilitated the exchange of ideas and discussions on future trends, further solidifying Vitracoat’s position as a thought leader in the powder coating sector.

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