MacDermid Enthone Targets New Autotex AM Film to Restaurants

Appears in Print as: 'Autotex AM Film Withstands Intensive Cleaning'

MacDermid Enthone has debuted a new Autotex AM hardcoat film with antimicrobial features. The company recommends this film for quick service restaurants.


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A photo showing women ordering from a touchscreen menu at a quick service restaurant, an example of a product that MacDermid believes could benefit from Autotex AM
Photo Credit: MacDermid Enthone

MacDermid Enthone Industrial Solutions (Waterbury, Conn.) has expanded its Autotex AM range of hardcoated films with an antimicrobial-treated film to help quick service restaurant owners protect surfaces, businesses and reputations amid intensive new cleaning regimens. The film distributes the proven antimicrobial technology Microban throughout the textured hardcoat. The antimicrobial properties help fight stain and odor-causing bacterial growth, delivering dependable and constant surface protection to applications such as tabletop overlay and back-of-house human machine interface.

Autotex film is a high abrasion and chemical-resistant film coupled with second surface printability for both surface and graphic protection. It is widely used in HMI applications from hospital bed controllers to CNC machine control panels. The robust, high-quality textured polyester film is both cleanable and durable, allowing for the aggressive cleaning regimes required in the current quick service climate. By treating the surface with an antimicrobial layer, Autotex AM not only ensures restaurant surfaces remain intact despite increased use of cleaning chemicals, but also helps surfaces remain cleaner in-between cleans.

“We’ve never had more of a focus on cleanliness than we have right now and as people prepare to return to fast food restaurants to eat in, these facilities will need to help diners overcome ‘cleanliness anxiety,’ reinforcing the cleanliness levels of key surfaces within restaurants,” says Anna Harris, R&D project manager at MacDermid Enthone Industrial Solutions. “MacDermid Enthone Industrial Solutions and Microban adhere to strict regulatory compliance, which protects quick service customers from false claims and helps ensure corporate social responsibility, even during these unprecedented times. With the entire global food service industry transitioning to more self-service applications, and consumer awareness of surface cleanliness at an all-time high, it is more important than ever to offer solutions that complement existing cleaning routines and deliver added peace of mind.”

MacDermid Enthone | 800-325-4158 macdermidenthone.com/industrial