“You can get everything in life you want if you will just help enough other people get what they want.”
--Zig Ziglar, noted author and speaker
Simply put, doesn’t this message convey what Association membership and customer service are all about? Relationships. No matter what kind of meeting you attend, you will learn about others’ wants and needs, networking and brainstorming together. These are big reasons why members join Associations.
As professionals, we want to increase our operating base, list of contacts and industry knowledge. Our goals may include furthering our knowledge through attending conferences, educational programs or chapter meetings. Another goal we should have is to help build and strengthen the Associations in which we have invested so much time and energy. We can do that by communicating with longtime members and recruiting new ones. Networking and relationship building occur through committee involvement and other forums for working together. Through involvement and one-on-one personal contact, members can really get to know others who may make a difference.
As you can probably guess, I attend a lot of meetings. If there is a single thing that keeps coming up during any of these, it’s the importance of understanding and working with customers. Recently, I had the opportunity to discuss the importance of customer service and relationships with some of our members. Since that time, we have been able to develop a plan to serve our members in a more comprehensive way.
In large part, this plan will involve personal contact to gain feedback regarding specific issues pertaining to their needs. We want to measure what matters to our customers. To find out how the Association is doing in members’ eyes so we can better understand what they want from us. With this information, we can set specific objectives and develop plans to attain them.
To that end, Electrocoat Association members will be hearing from us over the summer. Membership Committee colleagues have been charged with the responsibility of helping you get what you want out of your affiliation with the Association. We’re striving to make your membership an invaluable part of your professional life. Reach out—help us know what you’re thinking so we can help you get what you want!
If you would like to contact the Association, please do so at (513) 753-5501; or by email Karen McGlothlin; www.electrocoat.org.