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As seen in PF

  • BASF Coatings Earns Daimler Supplier Award

    BASF Coatings has won Daimler AG’s Daimler Supplier Award 2011 in the category “Trucks and Buses, Exterior.”

  • GM Names BASF 2011 Supplier of Year

    For the eighth time in 10 years, BASF’s Coatings Division has received General Motors’ Supplier of the Year award. The company provides GM with a range of color solutions and development capabilities designed to help improve productivity and environmental performance.

  • General Motors Names BASF As 2011 Supplier Of The Year

    BASF receives honor for the eighth time in 10 years

  • BASF Coatings Launches New Website

    BASF’s Coatings Division has redesigned its website, basf-coatings.com, to offer a variety of information on the company’s paints and coatings, from scratch-resistant automotive clearcoats to intelligent solutions for wind energy.

  • Automotive Color-Matching Tool Is Portable

    BASF Automotive Refinish’s compact COLOR-MAXmobile2 color-matching tool features 531 color chips that automotive paint technicians can compare against painted surfaces simply by fanning out the swatch book.

  • “Petty Blue” goes green as Petty’s Garage converts to BASF Waterborne Paints

    First car painted with Onyx HD is Petty Signature Series Mustang

  • BASF unveils it’s iGloss “intelligent paint system”

    New paint reflects heat rays, designed for transparent organic solar cells in the roof of car

  • Diversity in the Realm of the Giants

    BASF and Volvo celebrate 30-year cathodic e-coat partnership in Sweden.

  • BASF issues "Color Trend Report"

    'Green Luxury," human symbiosis with technology are in

  • BASF Names Regional Manager

    BASF Automotive Refinish has named Jeff Wildman as a regional manager.Wildman joined the company in 1991 as a sales representative and since has held a variety of sales and marketing roles within the company, including manager of operations for Automotive Refinish Technologies and bodyshopmall.com.

  • 2020 Vision: Ecoating (2)

    At BASF, we believe the industry will focus on new technologies, new innovations, and products and processes that enable the customer to be more efficient and ultimately more successful.By more efficient we mean ‘no coats’ and ‘partial coats’ with significantly less re-work for the end-user.

  • BASF Hosts Conference for Single-Line Distributors

    BASF Automotive Refinish (Southfield, Mich.) re-launched its ColorSource Premier program and shared annual objectives and strategic activities at its annual ColorSource Conference.

  • BASF Launches Sites for Car Enthusiasts

    BASF has launched new basfpaintnews.com and carizzmacolor.com websites.

  • Antimicrobial coatings: Billion Dollar Bugs

    Antimicrobial coatings are starting to make an even bigger entry into U.S. homes. More consumer goods manufacturers are offering “germ resistant” surfaces on many household items such as refrigerators, dishwashers, stoves and other appliances and fixtures. A report by Global Industry Analysts Inc. says the U.S. antimicrobial coatings market alone is expected to reach $1 billion by 2015.

  • BASF 'Liquid Metal' as an automotive paint

    BASF's Liquid Metal basecoat immerses the car in a radiant deep gloss, making it look as if it were made of chrome rather than painted.

  • Auto Refinish Additives

    BASF has developed two new additives said to further improve the application flexibility of its Onyx HD line of waterborne automotive refinish paints.

  • Metal coating

    BASF’s has a new polychromatic paint for the coil coatings market.

  • E-Coat: Quantity or Quality

    All finishers want a high-quality line with high throughput. But a company's decisions will typically favor one or the other. Quaker Mfg. Inc. chose quality over quantity...

BASF Corporation

Contact Information

Please visit: BASF Corporation

Mailing Address:
26701 Telegraph Road
Southfield, MI 48033 US

Phone: 248-304-5415
Toll-Free: 800-255-3212

A Special Message from BASF Corporation


Immersed in your success!

For over 30 years BASF has been manufacturing high performance cathodic electrocoats. In 1974 BASF provided the paint for the first cathodic E-coating line in Europe. Immediately following, BASF successfully introduced cathodic E-coating to the European automotive industry. BASF launched the first lead free Electrocoat tank for commercial vehicles at Volvo - North America in 1995. BASF was the first Electrocoat supplier in North America to be completely lead free. Since the year 2000 BASF has launched over 40 new Electrocoat tanks in North America. BASF offers OEM customers and their Tier suppliers measurable economies of scale and single-source efficiency. BASF is the world's leading chemical company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF's high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. To learn more about BASF Corporation please visit www.basf.com/usa.

Product Categories of BASF Corporation

  • Chemical Coatings
  • Coatings, electrocoatings
  • Coatings, high solids
  • Coatings, strippable-plastic
  • Coatings, waterborne
  • Paint, electrocoating
  • Powder Coatings, thermoset
  • Resins, paint and powder coating

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