2. March 2015
Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, and Jeff Gordon, one of the most celebrated race car drivers in history, today announced a new multi-year partnership.
Gordon will become Axalta’s Global Business Advisor, and serve as special advisor to Charlie Shaver, Axalta Chairman and CEO, bringing his winning skills and innovative thinking to Axalta, its leadership team and its customers worldwide.
Axalta and Gordon have a long history, which began through the company’s sponsorship of the No. 24 Hendrick Motorsports Chevrolet. Although Gordon recently announced 2015 will be his final season as a full-time driver in the NASCAR Sprint Cup Series, Axalta will continue to sponsor and be the official paint supplier of Hendrick Motorsports.
“After 22 years, our partnership with Jeff and Hendrick Motorsports is the longest running driver, team and sponsor combination in NASCAR history,” said Shaver. “As a company that focuses on helping our customers win and delivering on our promises, Jeff embodies everything that Axalta represents and, as he contemplates his future outside of a race car, we see many additional areas where we can work together.”
Through the new partnership, Gordon will offer unique insights to Axalta global leaders in the Automotive Refinish, OEM, Commercial Vehicle and Industrial businesses. He will have the opportunity to directly contribute to specific global strategic initiatives; including goal setting and execution, and creating a winning culture.
For more information visit www.axaltacoatingsystems.com