Ruger's New Coating Weapon
No one needs to tell John Thompson, lean production manager at the Sturm, Ruger and Co. plant in Prescott, Arizona, that firearms are a booming industry in the U.S.
Thompson has lived it and worked it. He has seen his company open up new manufacturing operations in the U.S., and witnessed growth at its Arizona operation, including a new black oxide coating line built in late 2015.
“Business has been good,” Thompson says. “The whole market has gone through a big jump.”
About one out of every five firearms sold in the U.S. is made by the Sturm, Ruger and Co., which most gun enthusiasts simply know as Ruger, the largest manufacturer of sporting weapons in the U.S.
Guns sales nationwide rose from 4.5 million units sold in 2007 to roughly 8.6 million by 2012, according to U.S. government numbers. Most of the surge in Ruger’s sales—from $144 million in 2007 to $679 million by 2012, an almost 375 percent jump—has been through marketing efforts to introduce new and existing gun owners to shooting sports such as target shooting.
The National Shooting Sports Foundation in Connecticut studied demographics of new gun owners and found them to be young and female. About 67 percent of the new owners were between the ages of 18 and 34, and nearly 37 percent were female.