American Finishing Resources

476 Clay St.
Chilton , WI 53014 US


As Seen In Products Finishing

Matt Kirchner

A Good Ground Starts at the Top
Transfer efficiency isn't just a technical term, it's a management issue.

DuBois Chemicals Acquires American Finishing Resources

DuBois Chemicals Acquires American Finishing Resources
Acquisition combines DuBois paint pre-treatment expertise with AFR’s coating line fixtures, material handling and coating removal solutions.

Matt Kirchner

What’s Your One Thing, If Done Well, Could Create Quantum Improvement In Your Business? That’s Acceleration!

A Psychoanalytical Tour of Finishing Industry Personalities
Dealing with challenging personalities comes with the territory, and handling them appropriately is key to success.

Direct Margin Is Where It’s At
Why cost accounting is just plain silly.

Matt Kirchner

A Procurement Fable
What finishers can learn from a beekeeping squirrel.

Matt Kirchner

The Marketing Process
Just like finishing, growing your brand is a process.

Advice from the Grave
A lesson in humility from Ettore Barbatelli.

Want to Communicate More? Communicate Less
Amazon teaches a lesson in counter-intuitive thinking.

Matt Kirchner

Ten Ways to Kill a Sales Call
Little things salespeople do wrong that make a big impact on the customer relationship. Matt explains 10 things you should avoid.

Matt Kirchner

Qualifive! The Five Answers Needed to Qualify Any Finishing Account
Often the exuberance that follows the identification of a potentially great lead eclipses the need to confirm that the prospect is a good fit for the coater and vice-versa. Thus the need to aggressively qualify new sales leads by securing the answers to five key questions as early in the sales process as possible. I call this group of five qualification questions “Qualifive.”

What’s Trending in Manufacturing?
A look at trends in process improvement, purchasing and technology as we head into the new year.

Matt Kirchner

Killing the Call Report
Is there an alternative to the painful call report process that so often results in unproductive conflict?

Matt Kirchner

Lean on the Coater
Generally, the most practical starting line for improving product flow is at the end-user of a manufacturer’s products—understanding final customer demand and preferences and then arranging the supply chain in a fashion that delivers on these factors.

Matt Kirchner

Bridging the Sales-Operations Divide
Matt Kirchner recently assembled a group of manufacturing industry sales and operations professionals to define "Rules of Engagement," a group comprised of seven individuals with combined experience exceeding 120 years. Here's what they came up with.

Two Hours a Day in the “Gemba”
Spending time on the shop floor can save your job and your business. Gemba is a Japanese word meaning “real place.” In business, the gemba is the place where value is created. In manufacturing, the gemba is the shop floor.

Business Pet Peeves
Little inconsiderations can have a big impact on your business, your team and your perception in the industry. Sweat this small stuff.

Is Yours a Blame Game Culture?
Management expert Matt Kirchner says pointing the finger at someone else doesn’t solve the problem

Kirchner's "Scoreboard" Finds Its Way On Shop Walls

Kirchner's "Scoreboard" Finds Its Way On Shop Walls
Max Coatings owner "borrows" Kirchner's "Plant Performance Goals" scoresheet

‘They Never Call Me Back.’ No Kidding.
Get creative to set yourself apart and get prospective customers to hear you out.

KIRCHNER: Must-See TV: “Finishing: Impossible”
Columnist Matt Kirchner tells us what reality TV can teach us about transforming your finishing shop.

Product Categories of American Finishing Resources

Clamps, Anodizing, Plating & Powder Coating
Conveyor Loading/Unloading Equipment, Automatic
Magnetic Paint Racks
Paint & Rust Stripping Services
Paint Stripping Equipment, Burn Off
Rack Trucks
Racking/Unracking Machines
Racks, Plating, Painting & Anodizing