Partners Drive AkzoNobel’s Initiative for Carbon Footprint Reduction

As part of its Paint the Future initiative, AkzoNobel has collaboratively launched an approach to the challenge of carbon reduction in the vehicle repair industry, alongside strategic partners from across the value chain.

A recent event in Amsterdam, the Netherlands saw the formation of several high-impact exploration teams, which are focused on three key topics: energy transition, process efficiency and circular solutions.

The attendees – including representatives from Allianz, Arval, Boekhorst Autoschade, Centro Zaragoza, Den Elzen Autoschade, Europcar Mobility Group, Grupo Velasco, Toyota and The Vella Group – have agreed to join the next phase, which will move them further towards achieving their carbon reduction goals.

For example, one of the six exploration teams will attempt to optimize and adapt repair manuals for bodyshops in an effort to increase repairability and circularity. Another will look into creating an academy to train automotive and repair companies to become more sustainable.

AkzoNobel has set science-based sustainability targets to halve its carbon emissions across the full value chain by 2030. Achieving that will rely heavily on collaborating with partners and challenging each other to find innovative ways to overcome the issues everyone is facing.

Launched in 2019, Paint the Future is AkzoNobel’s global collaborative innovation ecosystem. It’s an initiative to accelerate, test, launch and scale ideas and solutions for the paints and coatings industry. Paint the Future runs a variety of programs to accelerate innovation. Initially open to startups, it was quickly expanded to embrace customers, suppliers and other value chain partners. As the ecosystem continues to grow and build on the success of each program, it’s become the largest in the industry. All initiatives, and the implementation of the program and related projects generally, are compliant with competition laws at all times.