Powder Coater Is Fencing Out The Competition
When AAdvantage Panels and Fence CEO Robert Webb started his Whitney, Texas-based company in 2012 to make and powder coat decorative fence panels for the commercial,
residential and livestock markets, he knew he was up against heavy foreign competition, but also an unfulfilled need.
“We first started looking at livestock fencing panels,” Webb says. “Much of the fencing on the market was just plain junk, made of rough stock with sloppy welds and a finish that wouldn’t hold up to the elements.”
On the other end of the market was a high-quality fencing that many ranchers couldn’t afford.
“We saw a niche in the middle for well-built fencing at a reasonable cost,” Webb says.
Compete With Pacific Rim
So when Webb started his company and wanted to install a new powder coating system, he worked with Reliant Finishing Systems in Alabama to help him compete with Pacific Rim companies that have historically dominated the decorative fencing market.