George Koch Sons Rebrands Finishing Businesses
With new brand identity, KOCH combines five finishing businesses under one umbrella company that provides all major coating technologies.
Edited by Scott Francis
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George Koch Sons (Evansville, Ind.), a leader in the development of automated finishing systems, has introduced KOCH, a corporate brand identity linking generations of experience in the anodizing, plating, and paint finishing industries.
Combining nearly a century of expertise in the powder, liquid, and electrocoat industries with anodizing and plating abilities through acquisitions, George Koch Sons (USA, México, and Europe), along with Jessup Systems and PriceWalgren, are now KOCH. The new brand places each KOCH company under a single corporate umbrella focused on delivering all major coating technologies.
To emphasize the new branding initiatives, the company has launched a new website that captures the historical significance and evolution of each KOCH company.
“Our new brand is a platform for innovation and growth at KOCH,” says Dan Hoefling, President of KOCH. “Our KOCH Team is poised to expand upon our rich history by focusing on our customers’ experience; together planning the best solution and consistently delivering value and reliability. Our new website demonstrates our capabilities and commitment to be A Proven Partner to the Finish.”
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